Privacy Policy

Last updated: 26 August 2026

1. Who we are

Supercells (“we”, “us”, “our”) operates the online store at supercells.co.za, selling new and refurbished smartphones, laptops, and accessories, with delivery across South Africa.

Responsible party contact details:

  • Business name: Supercells (Pty) Ltd, Registration No. 2018/079893/07
  • Address: 4 Albion Place, Morningside, Durban, 4001, South Africa
  • Email: hello@supercells.co.za
  • Phone: 073 778 8155

Information Officer: Faraaz Khan, hello@supercells.co.za, 073 778 8155.

2. What personal information we collect

When you browse, register an account, or place an order, we may collect:

  • Name, email address, phone number
  • Delivery and billing address
  • Order history and products purchased
  • Payment-related information processed through our payment provider (see Section 4 — we do not store your full card details ourselves)
  • Technical information such as IP address, browser type, and device information, collected automatically via cookies and analytics tools
  • Communications you send us (WhatsApp, email, contact form, live chat)

3. Why we collect it

We use your personal information to:

  • Process and deliver your orders
  • Communicate with you about your order, delivery, warranty, or support queries
  • Verify identity and prevent fraud
  • Improve our website and product range
  • Send you marketing communications, where you’ve opted in — you can unsubscribe at any time
  • Comply with our legal and tax obligations

4. Who we share it with

We share personal information with the following categories of third parties, only as needed to run the store:

  • Payment processing: PayFast (card and instant EFT payments) — Supercells does not see or store your full card number
  • Delivery: The Courier Guy — to deliver your order
  • Website and marketing tools: Google (Ads, Analytics, Merchant Center, Search Console), Meta (Facebook/Instagram), TikTok, and our email marketing platform, for analytics, advertising, and communications — these providers may process data outside South Africa; where they do, they operate under their own published data protection commitments (e.g. Google’s and Meta’s standard contractual safeguards)
  • Hosting and technical infrastructure: our web hosting provider and site security/performance tools (LiteSpeed, Jetpack)

We do not sell your personal information to third parties.

5. How long we keep it

We retain personal information for as long as necessary to fulfil the purposes described above, including the periods required by South African tax and consumer protection law (generally at least 5 years for financial records). Account information is retained while your account remains active; you may request deletion at any time, subject to our legal retention obligations.

6. Security

We take reasonable technical and organisational measures to protect your personal information against loss, unauthorised access, and disclosure, including secure (HTTPS) connections and restricted access to customer data.

7. Your rights under POPIA

You have the right to:

  • Request access to the personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion of your personal information, subject to our legal obligations
  • Object to processing for direct marketing purposes at any time
  • Withdraw consent where processing is based on consent
  • Lodge a complaint with the Information Regulator of South Africa if you believe your information has been mishandled: inforegulator.org.za

To exercise any of these rights, contact us at hello@supercells.co.za.

8. Cookies

Our website uses cookies for functionality (e.g. keeping items in your cart), analytics, and advertising. When you first visit our site, you’ll see a cookie notice where you can accept or manage these preferences. You can also control cookies at any time through your browser settings.

9. Changes to this policy

We may update this policy from time to time. The “last updated” date at the top will reflect the most recent version.